If you’re a creative or just excellent at crafting things with your hands, you’ll love the first way to fire your boss: selling your own products.
Deep down, we’re all creatives but many of us fear judgment and rejection, meaning the greatest books ever written, movies ever filmed, and jewelry ever crafted only existed in the back of someone’s mind as they fought traffic to their eight to twelve-hour day job.
Let that sink in.
Does this sound like you in any way?
Okay, maybe you aren’t a writer or crafter, or maybe you just don’t think you are.
Come on, we all have expertise in something, right?
Do you talk about sports often?
Or better yet, did you play sports in high school or college?
Yeah, I think you found a niche right there.
Have you worked a job in the past that you loved?
Maybe you were a fitness trainer or better yet, maybe you just love hitting the gym and can’t wait to share your expertise with people but training them face to face makes you cringe.
Do you love vehicles and know how to fix them as well as any mechanic in town?
You know, there are a lot of us who could benefit from an online encyclopedia of ‘how to fix’ things before embarking on an odyssey which might cost hundreds in labor alone when our vehicles might just have a simple problem this entire time.
Worked around, say, compact cars all your life?
You can create a digital manual to help owners of compact cars fix specific problems. Heck, you don’t even need to be a mechanic in order to do this.
Where to Begin?
Honestly, there are several ways to begin, and the first is to help readers solve a problem.
Cars, fitness, how to budget, how to invest, where to invest, post-pregnancy parenthood, the list is literally endless.
Whatever your area of expertise, think about questions and concerns you’ve either asked yourself or have been asked and start writing in a way you’d talk to someone sitting across a table from you.
Not hard, right?
Write until you have about one to two-dozen sections completed. If the niche is fitness, I could talk about exercises for all seven muscle groups (back, legs, chest, shoulders, biceps, triceps, abs).
That’s seven sections.
I could talk about nutrition in relation to each body type (ectomorph, mesomorph, endomorph).
That’s another three sections, so we’re already up to ten sections.
I could talk about macro-based nutrition, which gives me another section.
I’ll keep going until I’ve hit my twelve to twenty-four points, and don’t worry, it doesn’t have to be novel-length. In fact, the shorter, the more powerful.
What About Crafting?
Sure, if say, you craft your own woodworks, jewelry, furniture, whatever your niche may be, follow the same pattern. You can sell your stuff on eBay, Etsy, and anywhere else that will allow you to ship arts and crafts.
The same goes if you’re vehicle-savvy and build engines. You can crochet, paint, do anything here to build your brand.
Even with hand-crafted materials you’ll still need a blog. While many believe it’s not necessary having a blog allows you to a) feature your own products and can be linked via affiliate networking to eBay, Etsy, etc., and b) will allow you to build a following.
A Word on Competition
Sure, now that we live in the digital age there’s competition in every avenue.
But that shouldn’t stop you from the fire your boss odyssey.
In fact, competition isn’t a bad thing and no, competition won’t keep you from making a full-time income online.
When there’s a lot of competition in a field or niche, it means money is being made there.
We just need an edge over such competition.
I’ll follow a cliche and state you “just need to make yourself stand out.”
How many of us have heard that one about a million times?
I’m sure you’re all raising your hands.
Usually, this is all the information you get, but I’m going to give you a hint on how to stand out from the crowd.
First off, you need to make yourself visible, hence the blog.
It’s true many writers, crafters, and even inventors lack a website, let alone a blog.
Why a blog and not just a website?
A blog is alive because new content should be posted at least once a week, but preferably three times a week.
A website is just static. Readers come and go.
I’ll be honest: most websites suck, but most blogs rock.
Ditch Corporate America is a blog.
The Helmet and Jersey Stop is a blog.
Lord of Columbia Series is a blog about a book series. My book series. My own product.
What if I just created a site called ToddMatthews.com, which doesn’t exist by the way?
It would consist of a list of books, a synopsis of each, and an Amazon link.
But nothing else.
So I don’t bother.
Whereas on LordofColumbiaSeries.com, I can talk about upcoming releases, how my current works are going, freebie releases so new readers can test drive my writing, influences behind my series, updates, and so much more.
Blogs build a fan base and will retain a fan base.
But a blog these days isn’t enough, and that’s what I’m here to share with you.
See, there are still thousands of blogs in any given niche.
How do you make yours stand out?
It’s quite simple.
Search Engine Optimization, or SEO for short.
Did a chill run down your spine when I mentioned SEO?
Don’t worry, because all you need is a keyword tool.
So, how do you target keywords to gain an edge over your competition?
This is where it gets fun.
First off, you don’t focus on one word, but instead, a phrase.
For instance, my keyword phrase here is ‘Fire Your Boss.’
Notice it’s in my title.
It’s also mentioned in my first short paragraph.
I might mention it a few more times in the article itself, but ONLY to sprinkle it in.
What’s the big deal regarding keywords and proper SEO practices?
GOOGLE SEARCH ENGINES!
Put it this way; if Google finds your keyword, such as the one I mentioned above, and believes it adds quality value, it will index my page, thus my own products.
In fact, if you Google The Helmet and Jersey Stop, my site appears on the first page.
As your website matures and has been posting regular content, Google will trust it more and rank it higher, granting your products more exposure.
Something else Google loves is engagement.
So tell your friends and family to comment on your articles. Share your website on social media platforms and forums. Make it visible to followers.
Again, this is all in the business of selling your own products.
I know it sounds like a lot, but the process is really, really smooth and easy to learn.
I always recommend starting off at Wealthy Affiliate, as you will learn how to build a solid blog without wasting two years of your life trying to figure it out on your own, as I did before I joined in late-2018.
Three blogs later and an entire trilogy now on Amazon, I’m glad I went through their Online Entrepreneur Certification, which you can take part in the first section of the course for free with the Starter Membership.
Do this, and I guarantee you’ll have a leg up on the competition.
Pursue Your Passion
You’re going to hear, or read, me throwing this phrase around a lot.
Because the most important part of this journey is to pursue what you’re passionate about.
If you want to get into something “strictly for the money,” you’ll end up being as miserable as you were at your dreaded day job when the whole point is exiting that mentality.
So, whatever your talent is in crafting items, whether you’re a writer and author like myself or a musician trying to make a living off your music, pursuing what your passionate about will make work feel like, well, a lifestyle.
And we all deserve to live that lifestyle; we just need to get rid of the personal demons telling us, which usually starts with our parents, that the online lifestyle is not profitable.
If this lifestyle wasn’t, no one would be earning a full-time living from their own creations.
I’m an independent author who didn’t even need a publisher. One of my favorite bands is an indie band from the Netherlands doing the same thing, and their lead singer even crafts her own jewelry.
Make it happen.