Okay, so you’re stuck at a job you can do without, as has been a recurring theme here at Ditch Corporate America for the past week or so as I look to show you exactly how to find a dream job without having to sell your soul to the devil.
Fantastic. I knew you’d like that concept.
So, many might want to enter a certain business but they don’t really know where to begin. I can at least show you a good way to kickoff and probably gain a head start in the process that few people on this planet know how to leverage.
While I can’t guarantee that you’ll become an overnight sensation anytime soon, or even anytime within a year’s timespan, I can guarantee that you will make an epic online presence even if you’re in the process of finding what you’re seeking.
In other words, I’ll show you how to become an online authority in time with this post. So, say if you want to make an impact for people offline as well as online, following my steps outlined here will add to your credibility, especially if you’re seeking to go into business for yourself.
Remember, as an entrepreneur in any field, you’re working for people, not necessarily for yourself. In a traditional job setting, you have a master… I mean…a supervisor who must also answer to masters… I mean…upper management. Really, you’re nothing more than a grunt unless you stressed away for about ten years and made it into a higher office.
Oh, and for those in a higher office, did I mention they too have masters… I mean….supervisors as well, sometimes a thousand or so miles away.
Again, you aren’t selling your soul to the devil or even a company at this point.
Okay, enough chatter. How do you go about this rather uncomplicated process?
Step One: Go Online
Listen, even if you have some offline endeavors you need a website, but you need more than just a website; you need a blog.
Blogs are active day in and day out. People are always visiting blogs. Blogs are designed to help people solve a problem; in other words putting people before profits, which eventually leads to profits.
While many traditional businesses look to continually find new customers, bloggers tend to build brand loyalty over the long-term.
Because they built trust with their audience and their readership will always refer back to them for information, as well as a product they might be marketing.
For example, say you’re a personal trainer. You might have a blog set for a specific target market. That target market comes to your blog, and as a result, you develop traffic. Don’t worry, I’ll get to the traffic generation part later.
On a traditional website, say for a personal trainer, they might have an introduction, an about page, a few testimonials, and maybe a few other pieces of generic information, but nothing that will show anything except sleazy salesy tactics.
For instance, testimonials are great, but what’s not to say they’re bought? Fiverr has a ton of hot deals here. An About page is a must for any website or blog, but on a websit,e usually an About page just talks about a few bullet-points of information, but what else?
Maybe a story, but I see a ton of business owners hyping up their experience and credentials. Credentials and experience are a must but still, why would I continually come to your site, let alone hire you to solve a problem if all I’m seeing are testimonials and contact info?
A static homepage? Really?
There’s no value in simple websites, but there is value in a blog.
If you post a new article to your targeted market every other day, or at least two to three times per week, wouldn’t it be more likely that you can a) build an online following and sell some type of online service or affiliate service (even if you’re not on social media),b) generate a readership base and therefore, a following?, and c) if you also offer offline services, wouldn’t you think it wise that a blog would attract more offline customers?
If someone likes what you put onto your blog, they’re going to keep following you for more updates, just make sure you post often, again two to three times per week is optimal to keep your readers coming back and wanting more.
Step Two: Find a Niche, or Target Market
Again, say your dream job is to become a personal trainer who specializes in functional training for adults after the age of thirty. Offline endeavors may have been your big thing for a while now but online is the way to go in order to generate a following and become an authority in your niche and to your target market.
This takes some time, but it’s well worth it. We live in an era where those with greater authority in anything generate more business.
So, find your niche and identify that target market.
What exactly is a niche and target market?
Take a look at the description below.
A personal trainer with the expertise I mentioned above will be targeting a clientele older than thirty years of age, but one that is looking for functional training, so if one is looking to enter a bodybuilding show, it’s beyond the trainer’s target market. Some trainers might break their target market down further, perhaps into working with only males or females. Other trainers might find clients who have a specific goal in mind, such as fat loss.
Chris Powell, for instance, specializes in extreme weight loss, so that’s his target market.
Basically, a niche or target market is a sliver of the industry that you’re looking to build your business around.
I’m using the field of fitness as an example, whereas my hypothetical trainer’s niche is the functional training adult population, so you can relate your prospective dream job to this article and identify those in your field who are in your niche or a relevant niche and their target audiences.
So far, you’ve gone online to search for your target market, but how do you actually find these people?
Step Three: Power of Google
Google is the world’s most sought after search engine, with Bing and Yahoo making up the Big Three along with Google. Your goal should be to get the content that you write into Google, but what makes for good content?
In other words, how does Google rank such content?
First off, the most helpful articles are ranked on the first page or first few pages. If Google bots believe your article is going to help others solve a problem, such as an article geared toward men in their thirties and fat loss, there’s a higher chance it’ll be ranked.
It all begins with keywords, or better yet a keyword phrase, something we call ‘long-tail keywords.’
Say I’m writing the article I mentioned above. Men in their thirties and fat loss. I would search for a keyword that is relevant to the subject matter I’m writing about.
Something like, ‘Five Ways for Men After Thirty to Lose Body Fat’ might work, whereas my keyword might be ‘Men After Thirty to Lose Body Fat.’
Notice the keyword is actually a phrase, hence long-tail keywords.
But what else is Google looking for?
They want keywords, of course, listed in the title and first paragraph, as well as within your SEO title, meta-description, and keyword section.
Articles more than 1,000 words are great, but something close to 1,500 words might be even better. However, that number might be increasing between 2,000 and 5,000, so it seems article length is something that Google believes brings high quality.
Use of multiple, relevant headings. Strive for at least four or five.
Yes, it sounds like a lot, but hey, would you rather stress away in Corporate America or run your own show? I’m choosing the latter each and every time.
Step Four: Be Yourself
If you read other articles on this site, you’ll notice I can be somewhat profane-laden, but in a positive manner. I’m also real with my readers, and I can tell you that a dream job isn’t some get-rich-quick-scheme, whether it’s online or offline, or preferably both.
When you write your articles, keep in mind you’re talking to common people, so feel free to be layman. For the personal trainer, it might be a little bit tough but avoid jargon as much as possible unless of course, you’re looking to build your business around helping other professionals in the same field.
People don’t want to read content that sounds as if a robot churned it out; they want to read content from actual people, so use your voice and continue to be you. Even when I read from experts in the field, any field, I tend to doze off and fall asleep if I feel like I’m getting lectured. You don’t need to be doing this; instead write as if your readers are sitting across from you.
You want to build your own brand, so for one, you want to be unique; that’s why we should use our own voices; each voice is unique and no two voices are alike. It literally sets you apart from your competition and in today’s world there is a lot of competition both online and offline.
Use your voice.
Step Five: Build Authority
Because at this point, you started a website, you found a target audience, you’re getting content indexed in Google, meaning people are finding you, and now you’re using your own voice and building your own brand. Again, this is going to build credibility like none other.
Take a personal trainer. Even if they did still want to work for someone else in the fitness field, such as in a gym or a personal training studio, they still have a pretty solid following online, or perhaps even offline. Say for instance prospective clients are bursting through the door, demanding to train with the trainer who they have been following online for a while.
All the variables listed above will build authority in your niche market. Getting indexed on Google is great, but making the first page means Google respects your nice site and trusts it as a reputable hub of information in your field. Taking your talents both online and offline shows consumers (and even potential employers, if you’re still looking in that route) that you’re putting everything you have into what you are passionate about.
That shows a lot, and it looks good on any resume.
Getting this head start might just lead to consumers choosing you over others. Better yet, you have developed several cash flows. Let’s go back to that personal trainer whose target market are people over thirty with expertise in functional training. Look at the possibilities here:
1) Employment in a personal training studio or running their own training studio.
2) Freelance or independent contracting in different areas. Maybe the trainer works at a studio in Pittsburgh and offers independent services in the towns to the city’s west.
3) Online presence, meaning their blogs can be monetized either via affiliate marketing, advertisements, or both.
4) Digital products, such as e-books, which can be sold through Amazon or wherever e-books are sold.
5) Freelance writing opportunities.
I literally laid out five cash flows for those looking to get a head start on their dream job. Again, the trainer outlined here is just an example, but this can go for anyone; writers, digital content marketers, artists, the list never ends.
Whatever your dream job is, you can get a head start on it with a blog, which can eventually lead your services into an offline format.