I’ll be honest: My Lord of Columbia Series is theme-based rather than genre-based and if you’re more of the underground type like me, you can find your most profitable niche markets in places you’d never expect.
I’m talking about the whole nine yards, from utilizing underground social media platforms to thinking about promotion and ads that can’t be found in the mainstream.
In fact, nothing niches better and when you find where your niche hangs out both on and offline, it’s going to give you impeccable results.
But if you try to force your niche in the mainstream with a more underground idea, it’s going to falter.
As was the case with bodybuilding for nearly four decades until Pumping Iron brought it into the mainstream back in 1977. At the time, bodybuilding was a tiny cult. And compared to other sports, it’s still a small cult.
Why do you think supplement ads no longer exclusively feature bodybuilders as they did once upon a time over a decade ago?
It only appeals to bodybuilders.
But hey, the Mr. Olympia still exists and is more popular than ever before.
Not just that; there are more divisions than ever before.
It shows that more and more souls are interested in competition, and the NPC and IFBB have never been more popular. Heck, since 2015, the winner of the Mr. Olympia has received $400,000 in winnings, compared to only $155,000 back in 2006.
That’s a HUGE difference.
Because promoters niched out, and it’s identical to what you can do in the online (and offline) world in your own given niche.
Lord of Columbia Marketing
Okay, so say I tried to market Lord of Columbia to mainstream urban fantasy readers. To me, anything mainstream, given the political implications and rather unpopular opinions shared in the book that goes against everything mainstream America (both the Right and Left) value, it’s probably not a good idea to relentlessly market the book to that crowd—even if they’re genre readers.
It’s very similar to the fiction Ayn Rand wrote during her lifetime.
The mainstream probably wouldn’t care for the works, but niching out the works to particular audiences made her a success.
And the same can happen to you.
Back to the example with bodybuilding.
They niched to a particular audience. Once the popularity built, a more diversified group of people bought into the idea.
Meaning neither my niche nor your niche will remain underground forever.
But for me when it comes to marketing Lord of Columbia, my audience probably isn’t on Twitter, for example. It’s probably not even on most of our most popular book promotion sites. But say if I went onto Parler, which attracts more of a Libertarian-Anarchocapitalist crowd that doesn’t ban people regardless of what they say unlike Twitter, it’s likely I can build an audience there.
As for spreading Libertarian-based themes in Lord of Columbia?
YouTube is good, but BitChute (basically an underground version of YouTube) might be a bit better.
An independent podcast would work in my favor.
You see the point.
A Real-Life Example
The revolution of ideas can take place in any given form, regardless of the topic.
But it needs to be done right.
Back in the 1960s, many bodybuilders made their actual fame on the silver screen, but that was a tiny, tiny, tiny number. It wasn’t until 1977 when Pumping Iron was released to a specific target market did bodybuilding expand its scope.
People actually frowned upon fitness back in those days, especially extreme fitness. Back in the 1960s and 1970s, exercise was something mainly military personnel and athletes did. Not regular people.
Also, it was frowned upon to be physically fit because possessing a greater amount of muscle mass meant one worked in a blue-collar, labor-intensive job in an age where college and white-collar jobs began to rise in popularity.
To make matters even more insane, being overweight meant a sign of success and high status, which of course dates back to the Middle Ages. It meant one was well-off and of course, able to feed on whatever they placed.
My, have times changed, but you get my point.
These days, we see supplement and dietary ads for all sorts of fitness goals, particularly weight loss.
Imagine trying to market that to the mainstream fifty years ago.
You probably weren’t going to earn money.
Now, if you marketed your hot products to places like the old school gyms in Southern California, you may have an audience and you will probably eek out a profit.
As night and day as our online niche is to what I’m comparing it to, the core argument rings true.
You’re going to need to really hone in and think outside the box if you want to succeed in your given niche if it’s something more underground and even frowned upon in mainstream society.
Where to Find Your Audience?
If you’re anything like me, underground social media networks might be a better bet; not saying that you SHOULDN’T target the mainstream ones, but it’s probably better to do so at a lesser extent.
As for our blogs, perhaps find a list of keywords to post around that your given audience will be interested in. Thanks to search engines and the number of users with internet access these days, there’s never a shortage in online searches and this is your best bet.
For instance, on one of my blogs called Lord of Columbia Series (not Lord of Columbia), I decided to talk ONLY about the Libertarian influences in the work. Therefore, by niching it and my articles toward a certain crowd, it’s far easier to find my audience rather than try helplessly to do so in the mainstream.
People in the mainstream probably won’t be searching for my work, but those in my niche will.
Instead of leading users only to Twitter to follow me on social media, I can instead direct them to Parler or even MINDS.
It’s a much better bet than the dictatorial rules Twitter and Facebook subject users to, basically snuffing out free speech and issues that go against their own platform’s agendas.
Which is the power of a blog. You can use Jaaxy to search for keywords relevant to your given niche, use keywords that suit your own audience, and find those that are highly searched but have little competition.
For instance, my next post on Lord of Columbia Series has to do with foreign policy and its ties to economic policy; in other words, the Fed. Many in my given niche want to see the Fed go away, so those are the people I’ll be targeting. I actually have Murray N. Rothbard’s book The Case Against the Fed next to me as I write this post.
So, don’t think you have to stick to just the mainstream and mainstream audiences. If your niche is underground, there’s still going to be an audience for it, but it might not be where our mainstream internet users hang out.
So dig deep, think outside the box, and don’t be afraid to reach out to underground and alternative networks.
You may’ve had an audience all along, they just couldn’t find you because you didn’t yet reach them.
Now that you know what to do, it’s time to go underground and find your tribe.