Today I want to talk about my site Lord of Columbia Series, and its upcoming sister site simply titled Lord of Columbia. These are two sites where selling my own products stands as the websites’ niches. But this doesn’t mean niche affiliate marketing is a bad idea to provide an effective additional income to my growing series.
Quite the difference.
Let me explain.
Behind every product sold online there are related products, and with related products, some entrepreneurs in our more negative-thinking mold might demonize others as competition.
But as a fiction author, I don’t.
Think about it.
Lord of Columbia might be a new adult urban fantasy, but it has influences, which one can view by clicking over to the following link to gain an idea.
With influence, obviously, came works that I’ve either watched or read over the years leading up to my creation of the series.
Strategies to Implement
There’s a bit of a gold mine here. Perhaps nothing huge, but at the same time, there’s definitely an additional income flow to be tapped into, and with affiliate marketing, one can turn a site that markets and promotes their own product into one featuring an affiliate network that in time will gain authority.
And not just that, you can combine affiliate commissions with innovative methods few know about.
Say for instance I host a giveaway regarding a Kindle e-reader with several e-books regarding Lord of Columbia’s influences, and Lord of Columbia, itself. Well, along with adding subscribers to my email list, I’m also likely going to have a lot of subscribers interested in the books I’m giving away in addition to the Kindle.
Imagine if I collected 1,000 emails after a giveaway and 250 of those were interested in the works I offered on the giveaway. Well, let’s use the book ‘The Suppressed History of American Banking: How Big Banks Fought Jackson, Killed Lincoln, and Caused the Civil War.’ Yeah, there’s a lot coming out here in regard to my real-life influences behind the work!
Regular price an Amazon is $11.99 for Kindle and $12.29 for paperback. Again, 250 might still be interested in buying the work. Amazon typically gives a 6% commission, so with an Amazon Associates account, I could make roughly $180 on just the one book.
Say 50 others are interested in another book in the giveaway. Let’s go with End the Fed by Ron Paul, selling on Kindle for $9.99. So, we have 50 buying this book on Kindle as a result of an interest from my giveaway. That’s another $30, and $210 overall from interest in both the first and second books.
Or, I can simply write product reviews on the books that influenced me.
And there are plenty.
I talked about Harry Potter often, so maybe I review the series and why I found it so compelling as an influence. A box set is selling for $58 on Amazon (paperback version). If the article hits #1 in the Google search engine, I can generate traffic to my Harry Potter review and why it influenced me.
Does this all fit into my niche?
Again, say the Harry Potter review reaches the first page on Google.
Well, now I have a page that’s destined to get some traffic.
Maybe some readers haven’t come across the series, or perhaps they have (really, who hasn’t?) but never got around to reading it. Or, others might just be feeling nostalgic and want to buy the series again. Maybe a few parents have come across my page and wish to purchase the work for their kids while they download a copy of Northern Knights for themselves.
The list goes on and on here, but you get my point.
But it doesn’t have to stop at books. It can be movies, TV series, and so many other awesome commodities. At least in my mold, the possibilities are endless.
How to Get Started
Amazon and eBay are two great places to begin when it comes to linking your product reviews to affiliate networks. While neither pay outstanding commissions, they offer a monster product selection so it’s easy to find products on which to earn a commission.
There are other great affiliate marketing programs out there as well, and shareasale.com is one of many places you can browse to find programs you’re looking to join.
Remember when I stated that some of our negative thinkers out there might view any related product to their own as competition?
While this may be true, let’s go back to Lord of Columbia again.
How many other fiction book series in the urban fantasy genre along with new adult and magical realism sub-genres are really going to contain an identical message?
Lord of Columbia might be one of millions of books in a series out there, but at the end of the day it’s unique in its genre and message, or at least the competition is substantially less. Say there is a series out there with an identical message in the mysteries and thrillers genre.
Clearly, both my readers and whoever the author of the series in the mysteries and thrillers genre are looking for the message in the books. Sure, I’ll have a camp on my own email list that might pertain only to the genre, and so does the mysteries and thrillers author, but at the same time, many of our readers might share the common interest of the actual messages in the books.
For any product you’re selling online, an identical product might actually be more complementary than competition. For that, strategies like cross-promoting are great, but for the scope of this article, when it comes to affiliate marketing, you can perhaps add their book into your newsletter or even give it a good review on your site and that’s another income flow for affiliates right there.
It’s why having your own website and blog is so powerful.
And that’s pretty cool when you think of it, and the number of books out there featuring identical messages that I can review at Lord of Columbia Series and add an affiliate link.
Like the Harry Potter example I used earlier.
I can review Revolution: A Manifesto, by Ron Paul.
I can review Why it’s Dangerous to be Right When the Government is Wrong by Judge Andrew Napolitano.
Or, another work whose themes influenced my own is the Chronicles of Narnia by C.S. Lewis. Again, there’s another review and another bit of affiliate commission to be made.
So, the list goes on and on here, and many authors simply aren’t taking advantage of this.
The Importance of an Affiliate Blog
If you haven’t started a blog yet, you need to do so and Wealthy Affiliate is a great place to begin, especially if you don’t know affiliate marketing and are interested in learning the in’s and out’s.
Again, affiliate marketing is another cash flow and while it will take time to gain traction and authority within the search engines, it’s worth the uphill battle.
I’m also going to experiment with the website theme called Author Cats, which I’ve seen a few awesome examples of and I can’t wait to get started on it, so again, for those looking to build an effective website, these are tools you’re going to want to do your research on.
The key here is that if you really want to succeed writing books (what author doesn’t), whether in the traditionally published or indie author route, having a website and a blog, preferably both, is going to take you a long way.
Let’s face the hard fact: The average indie author brings in about $500 in royalties a year, and it’s often because they live in this fantasy land that they can make six-figures by writing, editing, and uploading a book to Amazon and other aggregate sites.
Unless you’re a well-known figure, stop dreaming.
You need to treat your books as a business if you want to make a full-time income. Sure, it might be nice to make a passive income by writing and uploading books to online bookstores, and if you follow the correct steps and persevere, it’s a matter of when.
But starting out, this isn’t going to happen. So, let’s start doing what every other entrepreneur does: Take that hard-earned money you made at the job you hate and invest it into your author business.
Affiliate marketing is one of many avenues I cover here on Ditch Corporate America. The key, though, is for four things to happen:
1. Invest what you earn in your business or day job,
2. Make the money you invest work for you,
3. Earn a profit on your investments,
4. Reinvest, and earn even more.
5. Ditch Corporate America.
Keep these four keys in mind. Invest in an affiliate marketing course, a blog, site hosting, a keyword research tool, learn how to market your work in different ways, and success will come.
So, what are you waiting for?
There’s a gold mine to be unleashed.